Honda Launches Florida Marine Office to Accelerate Marine Innovation and U.S. Market Support. October 1, 2026 — ALPHARETTA, Ga. New Honda Florida Marine Office (FMO) launches October 1, 2026, at the existing Honda Marine R&D facility in Grant-Valkaria, Florida. The Honda FMO builds on nearly two decades of specialized marine research within Honda R&D Americas and the broader global R&D network.
New 2027 Offering Brings Total STEALTH LINE Family to 11 Outboards. Suzuki Marine USA has added another important model to its growing STEATH LINE® family of outboard motors. New for the 2027 model year, Suzuki Marine’s 60HP STEALTH LINE motor (Model DF60ATLSS) will combine legendary Suzuki performance.
More than a trolling motor, a kicker adds control, versatility and peace of mind on the water. Mercury Pro Kicker: Troll with Precision. Whether you are taking the family out for a day on the lake or trying to put a quick limit of walleye in the boat, trolling remains one of the most effective ways to cover water and find fish. A good board spread paired with crankbaits or live-bait harnesses can keep lines in the water throughout the day.
KENNESAW, Ga. -- Aug. 3, 2026 — Yamaha Marine helps customers extend their time on the water with the "Summer Sunset" sales event. From Aug. 3 through Sept. 9, 2026, customers who purchase select, new, eligible Yamaha four-stroke outboards can take advantage of added value through Yamaha Extended Service (Y.E.S.) coverage or dealer credit, depending on horsepower range.
Suzuki Marine USA has promoted company veteran Brandon Cerka to the leadership role of Executive Vice President, Sales, Marketing & Service. In this new role, Cerka will report directly to Suzuki Marine USA President Daiki Sugiura, and will be supported by George “Gus” Blakely, who will remain in an advisory role.
Keep your boat running smoothly all summer with these essential maintenance tips Summer is here and you’re hopefully enjoying lots of quality time out on the water with family, friends or fish. If you’ve stayed on top of preseason and annual maintenance tasks, your boat should be ready to provide many months of trouble-free service, but there are still some things you can do during the season to ensure everything keeps running smoothly. Use these simple tips to help increase your fun time on the water this summer.
How a Mercury FourStroke repower brought Russell’s Sea Nymph back to life. The wind that picks up as you accelerate. The pump throughout your body as you speed to the stacked spot. The tug on the line and the fight to reel it in. The ability to go a little further and stay out another hour. These are the things every angler gets hooked on.
KENNESAW, Ga. – May 4, 2026 — Yamaha Marine announced today the “Real Reliability” sales event, a limited-time promotion that delivers added value across a wide range of eligible Yamaha four-stroke outboards. From May 4 through May 31, 2026, customers who purchase select, new, eligible Yamaha outboards can choose benefits based on horsepower, including dealer credit or extended coverage protection.
KENNESAW, Ga. – April 1, 2026 – Yamaha Marine expands its Yamaha Blue Life series with a new feature highlighting Untamed Angling®, a pioneering expedition-based fishing company that’s redefining sustainable tourism in the Amazon through long-term partnerships with indigenous communities. “Untamed Amazon” shares a story about exploration, conservation and collaboration.
Cullman, Ala. — March 2, 2026 — Yamaha pro Patrick Walters is the 2026 National Professional Fishing League (NPFL) champion, claiming victory at the end of the championship tournament held on Smith Lake Feb. 26- 28 in Cullman, Alabama.
